Today marks a significant milestone that undoubtedly set a precedent globally: the fourth anniversary of the COVID-19 lockdown in Spain. This shared experience across millions in different countries brings back memories of challenging times, especially during the 2020 holiday season. Those festivities were overshadowed by social distancing and the sorrow of losing loved ones, a feeling that, unfortunately, resonated in many households worldwide.

RBNB has long been recognized for its ability to connect people with unique accommodations worldwide, emphasizing the functional benefits of its platform while weaving in moments of joy and discovery to create an emotional bond with its audience. Their advertisements have traditionally showcased a plethora of vacation visuals, from quaint cottages to luxurious villas, each telling a story of adventure and relaxation. This blend of functional and emotional messaging has been the cornerstone of RBNB's brand communication, making it a beloved choice for travelers seeking authenticity and variety.

With two decades of experience in Marketing and Leadership, I've had the unique opportunity to see the industry from both sides of the table: as a corporate client and as a marketing consultant. This dual perspective has afforded me invaluable insights into what truly makes a successful partnership between a business and a marketing consultant. In this post, I'll share tips based on my extensive experience, providing you with practical, firsthand advice on how to choose a marketing consultant who will not just meet but exceed your expectations.

In the dynamic landscape of social media, trending topics can be fleeting, yet they offer brands a unique opportunity to engage with their audiences in real-time. When leveraged creatively, these trends can elevate brand visibility and relevance. A prime example is when brands use humor to tap into current events, creating memorable marketing moments.

In the dynamic world of social media, the algorithms governing our content feeds have become a double-edged sword. While they significantly enhance marketing strategies by targeting the right audience, leading to optimized ad spending and increased engagement, there's an emerging downside to this approach that we, as marketers, need to address. This downside pertains to the potential harm these algorithms can cause to societal diversity and the long-term implications for marketing strategies.

The Spanish brand RuaVieja has consistently tapped into the power of emotions in marketing, especially during the festive season. Known for their grappa-like liquors, a staple in Spanish celebrations like Christmas and New Year’s Eve, RuaVieja has carved out a unique emotional territory in a saturated market. Their positioning as the brand that encapsulates shared special moments with loved ones has deeply resonated with consumers. However, their journey of emotional marketing, while often brilliant in concept, has also encountered execution challenges, as seen in their recent campaigns.

As we say goodbye to 2023, it's essential to look back at the marketing trends that shaped the industry. This year has been a rollercoaster, witnessing some groundbreaking trends going absolutely ballistic. From AI-driven strategies to the resurgence of grassroots marketing, let's dive into the top 10 trends that left a mark on the marketing world in 2023.

The integration of technology in marketing has been nothing short of revolutionary. What was once a domain marked by labor-intensive processes has transformed into a landscape of efficiency and innovation, thanks to advanced software tools. The advent of generative AI has introduced a new twist to this narrative. It's reshaping how marketing teams operate, allowing even smaller teams to generate A/B experiments and campaigns with a fraction of the resources and time once required. This blog post explores the transformative impact of AI in marketing, its current challenges, and the future it's shaping.

In the ever-evolving landscape of brand communication, the question of how to engage with controversial topics is increasingly pertinent. It's a delicate dance - maintaining brand authenticity while avoiding the pitfalls of audience polarization. The key lies in understanding your brand positioning and its alignment with such discussions.

In the digital age, small businesses are discovering that the right tools can catapult their marketing efforts into the same league as those of larger competitors. Technology has become the ultimate game-changer, breaking down barriers and democratizing access to advanced marketing strategies. These tools not only streamline complex tasks but also infuse creativity and efficiency into marketing campaigns. By leveraging these digital tools, small businesses can…

In a world awash with information, where a million voices compete to be heard, I embark on this journey of sharing my insights on marketing with a sense of humility and purpose. My blog, a convergence of old-school wisdom and contemporary strategies, aims to pass on a legacy of knowledge, enhancing it for a new era of marketing mavens.