Bokar: A Visionary Leap in AI-Powered Marketing," conceptualized and released by Javier Gutierrez, stands as a testament to forward-thinking innovation in the realm of visual discovery apps. Developed long before AI became a mainstream buzzword, Bokar leveraged the then-nascent technology of computer vision to radically transform the marketing landscape.

This app has redefined flexibility and efficiency for marketers. With its cutting-edge visual recognition capabilities, Bokar enables the identification of any product packaging, seamlessly unlocking a plethora of tailored digital content, consumer campaigns, and promotions. One of its most striking features is the ability for marketers to launch and manage these campaigns in auto-pilot mode. This capability negates the need for continuous changes in product packaging and bypasses the traditionally costly and time-consuming reliance on digital agencies for campaign development.

Managing campaigns and activities within Bokar is intuitively simple, akin to publishing content on social media platforms. This ease of use, combined with its advanced capabilities, has made Bokar not just a tool but a game-changer in the field of digital marketing.

Eight years post-launch, Bokar's impact is more profound than ever. It stands as the most adopted and utilized digital platform within Philip Morris International (PMI), underscoring its enduring success and relevance. Its global acceptance and usage are a clear indicator of its effectiveness and the value it provides to marketers and consumers alike.

Bokar's journey from a visionary idea to a global success story highlights the power of innovation in bridging technology and marketing. It showcases how a single platform can simplify marketing efforts while offering an enriched and personalized consumer experience. Javier Gutierrez's foresight in creating Bokar has not only set a new standard in digital marketing within PMI but has also paved the way for future advancements in the use of AI in consumer engagement

YEAR: 2017 - current

MARKETS: Global

BRAND: Multibrand

AGENCY: Emakina, Liquid Works