AI Age Verification spearheaded by visionary Javier Gutierrez, marked a significant turning point in PMI's digital marketing strategy. Recognizing the cumbersome nature of traditional age verification processes, which often led to high dropout rates in digital engagements, Javier envisioned a streamlined, AI-powered solution.

This innovative idea did not just lead to a technological shift but triggered a comprehensive transformation in the company's marketing code, capturing attention all the way up to the CEO level. The AI Age Verification system was designed to cater to all PMI (Philip Morris International) markets globally, offering a 'plug and play' solution. This approach significantly reduced the friction typically encountered by users during the verification process and cut down the substantial costs associated with processing IDs and passports for consumer onboarding in promotional activities.

An integral part of this project was the development of engaging, interactive video tutorials. These tutorials were crafted not just for instructional purposes but to enhance the overall registration experience, making it seamless and unique for users. The video you're about to see showcases some of these tutorial videos from the platform, illustrating the user-friendly and innovative approach of the system.

The development of the AI Age Verification project was a monumental task, both challenging and ahead of its time. Despite these challenges, it has become one of the most widely adopted solutions within PMI. Its enduring success underscores its effectiveness in simplifying user experience while adhering to responsible marketing practices. This project stands as a testament to PMI's commitment to innovation and its ability to foresee and adapt to the needs of the digital age.

YEAR: 2016 - current

MARKET: Global

BRAND: Multibrand

AGENCY: Emakina, Liquid Works