In a bold move to revolutionize trade marketing, I spearheaded the development and implementation of Premium Visibility installations, a project that set a new standard in product showcasing and Point of Sale (POS) marketing.

The concept was born from the idea of integrating the cutting-edge materials used in Formula One into retail environments. These high-tech materials are not only visually striking but also embody the essence of innovation and performance. The installations designed from these materials were more than just displays; they were art pieces that captured attention, broke through the clutter of traditional POS setups, and showcased products in an unprecedented manner.

Understanding that versatility and adaptability are key in retail, I built a dedicated team of professional installers. This team's expertise was not just in setting up these installations but also in ensuring their mobility. They enabled the rotation of these displays on demand, allowing for a dynamic and flexible approach to POS marketing. This mobility meant that the installations could grace multiple Points of Sale, bringing a fresh and exciting experience to different locations.

The impact of these Premium Visibility installations was immediate and profound. They transformed the way products were presented, turning ordinary retail spaces into hubs of modern design and innovation. This approach not only enhanced the visibility of the products but also elevated the consumer's experience in the store. It offered them a glimpse into a world where technology and design converge to create something truly remarkable.

This initiative was a testament to the power of thinking outside the box in trade marketing. By fusing elements from a high-performance sport like Formula One with retail marketing, a new benchmark was set. It underscored the importance of aesthetic appeal in product presentation and the effectiveness of innovative marketing solutions in capturing consumer interest.

Through this project, we demonstrated that the key to successful trade marketing lies in the ability to continuously innovate and adapt, ensuring that both the product and the consumer experience remain at the forefront of design and technology trends.

YEAR: 2008 - 2018

MARKETS: Spain

BRAND: Multibrand

AGENCY: CountryLab, Fimedi