Couch2Couch, an engaging series from Marlboro TV, transcends the conventional boundaries of travel shows, offering a fresh and artistically driven exploration of the world's most vibrant cities. This documentary series consists of over 120 minutes of captivating content, artfully divided into 7 episodes, each complemented by bite-sized, snackable content designed for audience engagement.

Unlike typical travelogues, "Couch2Couch" invites viewers on a journey seen through the eyes of an artist. This unique perspective not only showcases the artist's work but also reveals the hidden gems of each city. From São Paulo to Tokyo, Vancouver to New Orleans, the series dives deep into the cultural undercurrents of these diverse locales. The viewers are not just tourists but explorers, discovering places known only to locals and immersing in the authentic life of each city.

Marlboro TV's project, including "Couch2Couch," is a testament to the brand's commitment to connect with its audience through rich, engaging content. This approach goes far beyond traditional advertising, positioning the brand as a facilitator of personal growth and exploration. Through this series, Marlboro not only entertains but also inspires viewers to see the world differently, to engage with cultures and communities, and to find new ways to understand their surroundings.

"Couch2Couch" is more than just a travel documentary; it's a platform for cultural exchange and personal betterment. It reflects Marlboro's vision of leveraging content to create meaningful connections and experiences, resonating deeply with a generation that seeks more than just passive consumption of media. This series is a prime example of how a brand can be an enabler, providing a window to the world and encouraging viewers to embark on their own journeys of discovery and self-improvement

YEAR: 2016

MARKETS: Global

BRAND: Marlboro

AGENCY: Liquid Works