Marlboro Neuland, emerged as a Global Consumer Engagement Platform that redefined the boundaries of storytelling and digital content. This extraordinary platform took audiences on a mesmerizing journey across the globe, from the bustling streets of London to the serene landscapes of Arizona, the vibrant cityscape of Dubai, and the…

Marlboro CrossOver, a Global Engagement Platform, represents a modern evolution of Marlboro's brand engagement, leveraging the adventurous spirit synonymous with the brand. This platform serves as the millennial iteration of the iconic Marlboro Adventure Team, but with a distinct focus. Unlike its adrenaline-heavy predecessor, CrossOver emphasizes self-discovery and personal growth. It encourages participants to step out of their comfort zones, take…

Marlboro MGeneration, launched in 2013, was a groundbreaking Consumer Engagement Platform that turned city influencers into Brand Creators, shaping the future of Marlboro and amplifying its message among their followers. This platform wasn't just about engagement; it was about empowerment and innovation in…