As the National Motorsport Manager, I orchestrated the concept and execution of over 40 high-profile Formula One and MotoGP Grand Prix events, each a pinnacle of style and exclusivity. These events were monumental undertakings, marked by unique…

Marlboro Neuland, emerged as a Global Consumer Engagement Platform that redefined the boundaries of storytelling and digital content. This extraordinary platform took audiences on a mesmerizing journey across the globe, from the bustling streets of London to the serene landscapes of Arizona, the vibrant cityscape of Dubai, and the…

Marlboro MGeneration, launched in 2013, was a groundbreaking Consumer Engagement Platform that turned city influencers into Brand Creators, shaping the future of Marlboro and amplifying its message among their followers. This platform wasn't just about engagement; it was about empowerment and innovation in…

Free the Bass," an original digital content series created for Marlboro TV, stands as one of the most ambitious projects developed by Javier Gutierrez for Philip Morris International (PMI). This documentary series spans over 120 minutes of rich content, divided into 16 captivating episodes, along with snackable pieces tailored for social media and one-to-one activations. The series takes viewers on a global journey, from the techno hubs of Detroit and Berlin to the rhythmic heart of…

Marlboro CrossOver, a Global Engagement Platform, represents a modern evolution of Marlboro's brand engagement, leveraging the adventurous spirit synonymous with the brand. This platform serves as the millennial iteration of the iconic Marlboro Adventure Team, but with a distinct focus. Unlike its adrenaline-heavy predecessor, CrossOver emphasizes self-discovery and personal growth. It encourages participants to step out of their comfort zones, take…